A new AI-managed services offering with no defined capability scope, no sales story, and no enablement infrastructure. Working alongside global regional leaders across 6 regions — leading internal communications, sales enablement, and global training to make the service understood, adopted, and deliverable.
Thoughtworks was launching an AIOps managed services offering — a significant strategic bet on AI-enabled operations for enterprise clients. The problem: the service had no defined capability scope that sales teams could communicate, no case studies or proof points, no enablement materials, and no shared narrative across regions.
Regional leaders across 6 markets were trying to sell something they couldn't clearly describe. Client conversations were inconsistent. Internal alignment was fragile.
"The capability existed. What didn't exist was the story, the evidence, and the infrastructure for sales teams to tell it consistently across six different regions."
My work spanned two parallel tracks — both requiring different muscles.
Track 1 — Enablement
Internal Communications Programme
Established a regular newsletter and townhall programme to keep global teams informed, aligned, and engaged with the evolving service offering. Created the communication infrastructure that didn't previously exist.
Track 1 — Enablement
Sales Enablement Materials
Built the case study library, demo infrastructure, and sales collateral that gave regional teams credible, consistent proof points to use in client conversations.
Track 1 — Enablement
Global Training Programme
Designed and delivered training to enable regional leaders and sales teams to run demos and articulate the service value proposition confidently and consistently.
Track 2 — Product
PM + UX for AI Operations Platform
Acted as PM and UX lead for an agentic AI operations platform — defining requirements, managing the product backlog, owning the roadmap, and coordinating delivery across engineering and design.
This work required coordinating across global regional leaders, sales directors, and strategy partners — stakeholders with different contexts, different levels of familiarity with AI, and different market needs. I contributed to GTM strategy discussions alongside these leaders while owning the operational execution.
Stakeholder communication was a core deliverable — producing reports, presentations, and updates for director and near-C-suite audiences internally, and supporting client-facing materials externally.
The work was inherently cross-functional: navigating between product, engineering, marketing, sales, and strategy — translating across disciplines and building the alignment that kept the programme moving.
This was not a traditional design role. It required operating simultaneously as a product manager, a communications strategist, a sales enablement specialist, and a UX practitioner — often in the same week.
Operational
Building from zero
Creating infrastructure that didn't exist — comms cadences, training programmes, case study systems — and maintaining them across a globally distributed team.
Strategic
GTM contribution
Contributing to the positioning and go-to-market strategy for a new AI service — understanding what clients needed to hear and how regional markets differed.
Product
AI platform ownership
Owning requirements, backlog, and roadmap for an agentic AI platform — bridging between engineering capability and business need.
Design
Demo & prototype craft
Building demos and prototypes that made abstract AI capabilities tangible for sales conversations and client presentations.
Coordinating across six regions required async-first communication design, culturally aware stakeholder management, and operational frameworks that worked across time zones.
United States
Primary base. Internal leadership alignment and strategy.
Europe
Regional sales teams and client delivery partners.
Latin America
Brazil, Ecuador, Mexico. Regional leader coordination.
India
Engineering and delivery partners. Async coordination.
China & APAC
Regional market engagement and sales enablement.
Australia
APAC regional sales and delivery coordination.